Ten pharmacy products, each chosen because a pharmacist can recommend it in one sentence and a customer buys it again: barrier creams, petroleum jelly, a silicone scar gel, an SPF50+ brightening sun milk, cooling and warming muscle comfort, and the oral-care aisle most own-brand ranges leave empty.
Written & researched by Creaton Poh, industry researcher · Technical input by ORIZI Group R&D Team · Fact-checked by ORIZI Group Editorial · Published by ORIZI Group · Last reviewed September 2026
Disclosure: This article is published by ORIZI Group and describes our own OEM development portfolio for pharmacy own-brand ranges. Every product is available as a private-label formula under the retailer’s brand.
Quick answer: what is in the pharmacy private-label catalogue?
ORIZI Group’s 2026 pharmacy catalogue contains ten own-brand products in four groups: skin barrier and comfort (eczema cream, intensive moisture barrier cream, petroleum jelly, aloe comfort gel), targeted treatment (silicone scar healing gel, SPF50+ PA++++ brightening sun milk), muscle and body comfort (pain relief cream, cooling roll-on), and oral care (CPC daily mouthwash, hyaluronic acid oral relief spray). Each has a full ingredient list and a named hero-ingredient story, and is made in Malaysia under the retailer’s brand from 1,000 units per SKU.
Key takeaways
- Pharmacy own-brand wins on the products people buy without thinking. Petroleum jelly, barrier cream, mouthwash — repeat purchases, not launches.
- Every product carries a hero-ingredient story a pharmacist can say in one line: silicone for scars, CPC for plaque, menthol and ginger for tired muscles.
- Oral care is the open aisle. Most pharmacy own-brand ranges stop at skin; mouthwash and a dry-mouth spray extend the range into a category with daily use.
- Names like Eczema Cream and Pain Relief Cream stay. What changes by country is the registration route, and that is decided per market during development.
- A small range goes further than a big one. Four barrier products and one sunscreen fill a pharmacy shelf; the rest extend it.
How the range is built
Each product in this catalogue has a full ingredient list, a hero-ingredient story, a benefits page and a mock-up, so a category buyer can evaluate it the same way they evaluate a branded product. Below, every product is shown with its mock-up and its hero-ingredient page. The complete set is in the Pharmacy Retail collection.
1. Skin barrier and everyday comfort (4 products)
The core of any pharmacy own-brand range: products for dry, tight, uncomfortable skin that a pharmacist can recommend in one sentence and a customer buys again every month.
| Product | What it does | Who buys it |
|---|---|---|
| Eczema Cream 100g | A rich barrier-repair cream for skin that feels dry, tight and uncomfortable, built on a five-active story buyers can read off the pack. | Dry and eczema-prone skin, parents buying for the family, dermocosmetic shelf shoppers |
| Intensive Moisture Barrier Cream 100ml | An occlusive, emollient-rich cream that locks moisture in and softens rough, flaky skin. | Dry and very dry skin, older consumers, air-conditioned office workers |
| Petroleum Jelly 100g | The pharmacy staple: one ingredient, a hundred uses, and a jar every household buys again. | Every household – the highest-repeat product on the shelf |
| Aloe Comfort Gel 100ml | A cool, fresh aloe gel for everyday skin comfort, with panthenol and allantoin doing the soothing. | After-sun buyers, families, anyone who wants a light daily moisturiser |
Eczema Cream 100g
A rich barrier-repair cream for skin that feels dry, tight and uncomfortable, built on a five-active story buyers can read off the pack.
- Deep, long-lasting moisture for very dry skin
- Cynanchum atratum, panthenol and niacinamide rebuild a stronger-feeling barrier
- Shea butter and multi-humectants for a rich but spreadable texture
- Gentle enough for daily use on sensitive, reactive skin
Registration category: Depending on the market and the final claim wording, an eczema-care cream is registered either as a cosmetic moisturiser or as a medicated product; the name stays, and the route is confirmed per country during development.
Intensive Moisture Barrier Cream 100ml
An occlusive, emollient-rich cream that locks moisture in and softens rough, flaky skin.
- Locks in moisture with petrolatum and mineral oil
- Softens rough elbows, heels and dry patches
- Leaves skin smoother and more comfortable all day
- Familiar, simple ingredient profile pharmacists recommend
Petroleum Jelly 100g
The pharmacy staple: one ingredient, a hundred uses, and a jar every household buys again.
- Seals in moisture on lips, hands, heels and cuticles
- Forms a protective layer against dryness and friction
- Softens rough, flaky areas overnight
- Family-size 100 g jar with a single, trusted ingredient
Aloe Comfort Gel 100ml
A cool, fresh aloe gel for everyday skin comfort, with panthenol and allantoin doing the soothing.
- Instant cooling comfort after sun, heat or shaving
- Aloe, panthenol and allantoin – a soothing trio buyers recognise
- Light, non-sticky gel that absorbs fast in humid weather
- One product for face, body and after-sun
2. Targeted treatment care (2 products)
Higher-ticket, higher-margin products with a specific job: making healed scars look better, and protecting skin from the sun while evening out its tone.
| Product | What it does | Who buys it |
|---|---|---|
| Scar Healing Gel 20ml | A premium silicone gel for the appearance of healed scars, with vitamin C, vitamin E and a peptide on top of the silicone base. | Post-surgery, post-injury and post-acne scars; post-procedure clinic clients |
| Silky Sun Milk SPF50+ PA++++ 60ml | High UVA and UVB protection in a silky milk, with a four-way brightening complex for the tone-conscious buyer. | Daily sunscreen users, pigmentation and uneven-tone buyers |
Scar Healing Gel 20ml
A premium silicone gel for the appearance of healed scars, with vitamin C, vitamin E and a peptide on top of the silicone base.
- Silicone complex forms a smooth, flexible film over the scar
- Helps scars look flatter, softer and more even in tone
- Vitamin C derivative, vitamin E and tripeptide-1 for an antioxidant, skin-renewal story
- Invisible, quick-drying finish for daily wear
Registration category: Silicone scar gels are sold as cosmetics in some markets and as medical devices in others; the name stays, and the route is confirmed per country during development.
Silky Sun Milk SPF50+ PA++++ 60ml
High UVA and UVB protection in a silky milk, with a four-way brightening complex for the tone-conscious buyer.
- SPF50+ PA++++ multi-filter protection
- Niacinamide, tranexamic acid, vitamin C and alpha-arbutin for a brighter, more even tone
- Lightweight, silky finish with no heavy feel
- Daily sunscreen and brightening step in one bottle
3. Muscle and body comfort (2 products)
Cooling and warming comfort for an ageing, desk-bound and active population. The cream is for the evening massage; the roll-on is for the commute.
| Product | What it does | Who buys it |
|---|---|---|
| Pain Relief Cream 50ml | A cooling-then-warming massage cream for tired shoulders, neck and back, with menthol, ginger oil and arnica. | Office workers and drivers, gym users and runners, manual workers, the 45+ segment |
| Cooling Roll On 50ml | A menthol roll-on that cools on contact and dries in seconds – the pocket version of the pain relief cream. | Commuters, office workers, travellers, older consumers |
Pain Relief Cream 50ml
A cooling-then-warming massage cream for tired shoulders, neck and back, with menthol, ginger oil and arnica.
- Menthol for an immediate cooling rush
- Ginger oil and vanillyl butyl ether for a deep warming massage feel
- Arnica and frankincense for a premium botanical recovery story
- Panthenol, aloe and vitamin E keep skin soft after massage
Registration category: With menthol and warming agents this stays a cosmetic massage cream; adding actives such as methyl salicylate moves it to a registered medicine, and a device route exists in some markets. The name stays, and the route is confirmed per country during development.
Cooling Roll On 50ml
A menthol roll-on that cools on contact and dries in seconds – the pocket version of the pain relief cream.
- Instant menthol cooling sensation
- Quick-dry, no greasy hands
- Portable 50 ml roll-on for bag, car and desk
- Targeted application on temples, neck and shoulders
Registration category: Menthol roll-ons are sold as cosmetics, traditional products or medicines depending on the market and claim; the route is confirmed per country during development.
4. Oral care (2 products)
The aisle most pharmacy own-brand ranges leave empty. A family-size daily mouthwash and a targeted dry-mouth spray open it up.
| Product | What it does | Who buys it |
|---|---|---|
| Daily Mouthwash 750ml | A daily CPC mouthwash with xylitol and a mint-eucalyptus oil system, in the family size pharmacies stock. | Every household; own-brand oral-care aisles in pharmacies and supermarkets |
| HA Oral Relief Spray 20ml | A pocket spray for a dry, uncomfortable mouth, built on hyaluronic acid, aloe vera, xylitol and lysozyme. | Dry-mouth sufferers, older consumers, frequent talkers and travellers |
Daily Mouthwash 750ml
A daily CPC mouthwash with xylitol and a mint-eucalyptus oil system, in the family size pharmacies stock.
- Cetylpyridinium chloride (CPC) to control plaque-causing bacteria
- Fresher breath that lasts after rinsing
- Xylitol and a mint-eucalyptus blend for a clean, cool mouth feel
- 750 ml family size built for repeat purchase
Registration category: Mouthwash is registered as a cosmetic oral-care product in most markets, but some countries treat antimicrobial claims as medicinal; the route is confirmed per country during development.
HA Oral Relief Spray 20ml
A pocket spray for a dry, uncomfortable mouth, built on hyaluronic acid, aloe vera, xylitol and lysozyme.
- Hyaluronic acid and xylitol relieve the feeling of a dry mouth
- Aloe vera for soothing comfort
- Menthol for instant fresh breath
- Targeted spray format – use anywhere, no rinsing
Registration category: Oral sprays are sold as cosmetics in some markets and as medical devices in others; the route is confirmed per country during development.
Which products to start with
- A first own-brand shelf: petroleum jelly, intensive moisture barrier cream and aloe comfort gel — three daily repeat purchases with simple claims.
- A dermocosmetic corner: eczema cream, scar healing gel and the SPF50+ sun milk — higher ticket, higher margin, and the products customers ask the pharmacist about.
- An ageing and working customer base: pain relief cream plus cooling roll-on, sold as a pair.
- A range extension: the mouthwash first, then the oral relief spray.
The ORIZI perspective
The pharmacy own-brand ranges that work are not the ones with the most products. They are the ones where every product answers a question customers already ask at the counter: what do I use for dry skin, for this scar, for my shoulders, for bad breath? A pharmacist recommends the product with the clearest one-line answer, and that is why every product here is built around a named hero ingredient rather than a long list.
The second lesson is the jar of petroleum jelly. It looks like the least interesting product in the catalogue. It is usually the best-selling one.
Registration by market
Most of this range sits comfortably in the cosmetic category everywhere. A few products sit on a boundary, and which side they land on depends on the country and the final claim wording: eczema cream (cosmetic moisturiser or medicated product), scar gel and oral spray (cosmetic or medical device), pain relief and cooling products (cosmetic, traditional or medicine), and antimicrobial mouthwash. The product names stay; the route is confirmed per destination market during development, and we handle the notification for Malaysia. SPF and PA ratings are tested on the finished formula.
Frequently asked questions
What is the minimum order quantity for the pharmacy range?
From 1,000 units per SKU. Ready formulas for a smaller first run start from 50 units under our R2B route.
Can a pharmacy chain put its own brand on these products?
Yes — that is what the range is for. Brand name, packaging, pack size and label copy are all customised to the retailer.
Can we keep product names like Eczema Cream and Pain Relief Cream?
Yes. The name stays. What we confirm per market is the registration route and the exact claim wording that goes with it.
Are full ingredient lists available?
Yes. Every product in this range has a full INCI list on its formula page, which is what a category buyer or pharmacist will ask for first.
Which product sells most in pharmacy own-brand ranges?
Everyday barrier products — petroleum jelly and moisture creams — because they are bought again every month by every kind of household.
Is the range halal?
The range is produced in a JAKIM halal-certified facility and developed to be halal-suitable; certification for a finished product is completed as part of the project where required.
Can we export these products?
Yes. Each market has its own notification route, and the boundary products listed above are the ones we check first for each country.
Sources
- ORIZI Group Product Catalogue for Pharmacy 2026 (formulas, full ingredient lists, hero-ingredient stories and mock-ups).
- National Pharmaceutical Regulatory Agency (NPRA), Guidelines for Control of Cosmetic Products in Malaysia.
Update history
- September 2026 — First published. All ten products live in the ready-formula catalogue with full ingredient lists.
Build your pharmacy own-brand range
Tell us your shelf, your customer and your price points, and we will propose the first five products and a quotation. Browse the Pharmacy Retail collection, or contact ORIZI Group.
